SEO Essentials

Search engine optimization (SEO) is a term covering all methods used for improving the visibility of a particular website and all of its content that is found on search engine pages.

You can use various methods in order to achieve better results for your company. Some of them consist of doing some behind the scene work that you could do on the webpage itself, others just rely on the traditional off-page promotional approach.

Why the need for SEO

If you want to rank high on the search index list, you should first construct a good architecture base of your site and provide clear navigation options for your users. It will undoubtedly give visitors a good browsing experience, and also encourage people to repeat their online visits. User experience is something that’s been given a great amount of attention in the company of Google these days.

Traffic that goes from search engines to a singular website location is pretty substantial, and may be the best indicator of SEO importance.

Almost 80 percent of all internet traffic is that of an organic type. What we call here “organic” are actually results that are naturally appearing on the page, instead of the sections that are being paid for. And almost 90 percent of them are generated through the almighty Google. But maybe the most critical fact is that 70 percent of all the clicks made worldwide come from the sites that are ranked among top five in the search engine.

From what you’ve come to know so far, getting into that top five group is of the utmost importance for the relevance of your online location.

What kinds of data search engines are looking for?

Data search engines


Whether you are asking trivial questions like “how big is Kim Kardashian’s booty?”, or something more specific, like a location of restaurants offering the favorite food of yours, a search engine will give its best to come up with the most up to date and relevant data.

How exactly engines provide their results is probably down to the algorithms hidden deep inside them, but there are things that will most certainly leave a mark on your online quest – time of day, your location, history previously recorded in your browser, etc.

Content quality

If you think using keywords from popular queries is the best way to create quality content, you’re wrong. Many research studies came to a conclusion that Google is going away from keyword data and moving towards information that provides basic understanding of people’s intentions. You should forget about keywords and move your attention to the best experience users can get.

User experience

If you want something that will lock visitors to your page and keep them hungry for more, SEO is going to be your best friend. You will need navigational simplicity, sites there are clearly searchable and have a helpful internal linking.

User experience


The loading speed of your website has become a decisive factor of differentiation these days. There are indications that Google will start labeling and indexing fastest pages around, and when that time comes,